Increase direct mail effectiveness with Industry-specific B2B mailing lists
What could be better than getting your B2B direct mail offers to the right audience? And what could be easier than using Marigold’s online Standard Industrial Classification (SIC) Lookup tool to locate...
View ArticleJune hot news for direct mail marketers
The folks over at Melissa Data want everyone to know what five questions to ask when testing a list. The answers to these questions will insure that you have the best possible experience with your list...
View ArticleCampaigns hit home with residential mailing lists
Spam filters can lay waste to a B-to-C email campaign. So can a busy “delete” key. By contrast, the postal service delivers your campaign right into your potential customers’ hands. Despite the...
View ArticleDirect mail: Who’s got the lists?
Where do direct mail lists come from? When direct marketers move beyond their own customer lists and begin renting mailing lists, they find a variety of sources to deal with. Here’s a quick guide to...
View ArticleHow to get “double opt-in” for direct marketing email
The use of double opt-in for a mailing list both protects you and boosts ROI. It protects you because it reminds customers that you are one of the “third parties” from which they have agreed to receive...
View ArticleMailing lists: Your direct route to busy corporate-gift buyers
For the the catalog industry, the all-important gift-giving season is just around the corner. Catalogs are in design, printing dates are scheduled, and mailing lists are being compiled. Nearly every...
View ArticleSIC code mailing lists power industry-specific B2B campaigns
SIC code mailing lists are the surest way to reach potential buyers in a particular field of business. Only a small percentage of the executives and managers of any given industry will attend a...
View ArticleBoost Direct Mail Profitability with Three Money Saving Tips
In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs. While you can certainly take...
View ArticleUsing an Opt-In Email List to Build Your Business
Ever since the earliest days of the internet email has been an effective and fast means of communication. Exchanges that would have once taken days or even weeks can now be completed in a matter of...
View ArticleMarigold Technologies launches DNS Insight for IP Validation and Creative...
Marigold Technologies is proud to launch DNS Insight, a new email deliverability and creative segmentation tool. Managers of large opt-in email files now have another method to improve the quality of...
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